Market size + macro signals

Wellness and Digital Health are expanding fast — and India is normalizing remote care & coaching.

This page captures the key macro indicators that justify building a unified wellness operating system.

Global wellness economy scale

Global Wellness Institute (GWI) reports the wellness economy reached $5.6T in 2022 and continued growing post-pandemic. Another GWI release reports it reached $6.3T by end of 2023 and is forecast to rise further. [R1][R2]

Investor meaning: A large and growing category supports long-term demand; strong tailwinds reduce market risk.

Digital health strategy support

WHO’s Global Strategy on Digital Health (2020–2025) provides a global roadmap for adoption of digital health technologies. This legitimizes long-term institutional acceptance of digital health & remote engagement. [R3][R4]

Investor meaning: Digital health isn’t a short-term trend; it’s a strategic direction supported by global policy.

Telehealth adoption proof (benchmark)

A McKinsey analysis noted large acceleration in telehealth adoption during COVID era and sustained demand thereafter. Even if these numbers are US-context, the adoption pattern validates “remote health engagement” as a normal behaviour. [R5]

India-specific proof: large telemedicine milestones

India’s National Telemedicine Service eSanjeevani has reported massive cumulative teleconsultation volumes since 2020 (government press releases and studies). This shows India is already using remote platforms at population scale. [R6][R7]

References used on this page

  1. [R1] GWI Wellness Economy Monitor 2023 / 2022 value
  2. [R2] GWI press release on 2023 peak and forecast
  3. [R3] WHO Global Strategy on Digital Health (publication page)
  4. [R4] WHO Digital Health topic page
  5. [R5] McKinsey telehealth adoption insight
  6. [R6] Govt of India MoHFW press release on eSanjeevani milestone
  7. [R7] Peer-reviewed paper referencing eSanjeevani volumes
Full links are listed in Sources.