The same pattern appears across wellness: people know “what to do”, but fail to sustain behaviours without prompts, feedback, and social accountability.
Behaviour science models (e.g., Fogg Behavior Model) show behaviour happens when Motivation, Ability, and a Prompt converge. Most wellness programs miss structured prompts and reduce friction. [R8]
Research on internet-delivered weight loss interventions indicates personalized feedback improves effectiveness compared to no feedback. This supports building coach feedback loops into the platform. [R9]
Multiple reviews examine social-support/online interactions and their relationship with weight loss attempts, suggesting social support is a key mechanism. This supports a community layer, not just tracking. [R10]
Coaches often run on WhatsApp + calls + spreadsheets: leads leak, follow-up is inconsistent, and revenue is limited by the coach’s time. A unified CRM + automation layer directly fixes this.