Digital Wellness Operating System

Risks & Mitigation

Summary Market Problem Solution Architecture Economics News Risks Sources

Investor trust section

We don’t sell hype — we manage risk with staged execution.

A research-backed product must also be execution-backed. This section shows practical mitigations.

Adoption risk

Mitigation: Influencer-coach onboarding + referral programs
Mitigation: Trial + quick win onboarding flows
Mitigation: Community challenges to increase day-7 retention

Retention/churn risk

Mitigation: daily prompts + streaks (behaviour loops)
Mitigation: personalization and coach feedback
Mitigation: gamification applied responsibly ^[R11]

Compliance & privacy risk

Mitigation: Role-based access control, audit logs, least privilege
Mitigation: Data minimization and consent-based features
Mitigation: Clear disclaimers (not medical advice)

Competition risk

Mitigation: India-first workflows + local language
Mitigation: All-in-one coach-centric OS (not just tracking)
Mitigation: CRM + follow-up automation as core differentiator

References used on this page

[R11] Systematic review/meta-analysis on digital health apps & gamification

Full links are listed in Sources.