The solution is not “more information”. It is structured behaviour change + feedback loops + community accountability + automation.
Built around behavioural models that emphasize prompts and ability (reduce friction), not only motivation. [R8]
Evidence supports that internet interventions with personalized feedback outperform those without feedback. Our design bakes feedback into routine workflows. [R9]
Digital health applications with gamification have been studied in systematic reviews/meta-analyses for physical activity outcomes. We apply gamification carefully to improve consistency. [R11]
Community creates retention and referral creates distribution. Together they produce compounding network effects: users stay longer, results improve, and organic acquisition rises.